A wise man once said that anyone that says that he or she is loved by everyone is either lying or in danger. It follows that there’s absolutely no man who has friends but no enemies! So, as a matter of fact, there are things people like about you and naturally there are also things that people hate about you – a man’s meat could be another man’s poison and that’s where the problem lies. The truth is that there are things that you may with the best of intentions but people around you hate you for those things.Often a time in the business world, it is good to carry out online or offline survey in order to find out what people think about your business, your products, or your services. Knowing your shortcomings from the survey will help you to sit up, improve and become a better businessman, have a better product or an improved service delivery. No wonder a wise man once said that the largest room in this world is the room for improvement – the room is always there for everyone that wants to be accommodated in it. Only fools, I would say, hate corrections but every wise man learns from mistakes.Well, recently, an online survey was conducted on internet marketing with special reference to what the customers are feeling about the internet marketers and the following observations were recorded:o About 80 percent of the online customers alleged that most internet marketers are so dishonest that they tell people, even their fellow marketers, the exact strategies they are using to make money on the internet.o About 60 percent of the customers alleged that most internet payment solution providers are criminals while most top internet marketers are their “partners in crime” or accomplices.o 68 percent of the people alleged that many internet marketers don’t give reasons at all for the late delivery of their products.o 57 percent of the customers alleged that most internet marketers have no contact address and accessible telephone line.o 62 percent of the people alleged most internet marketers are lazy people who are simply looking for a way to reap from what they did not sow – that is, they are waiting for the monkeys to work while they that are baboons will eat. How? They (the customers) emphasized that most of the marketers just go for resell rights.o 85 percent of the customers accused the internet marketers for offering 100 percent money-back guarantee. They alleged that most of them really had 0 percent money-back guarantee in mind. So the guarantee, as stated by the customers, is just a subtle way of attracting customers or generating traffic because the marketers never refund your money to you if you asked for it.o 70 percent of the customers alleged that most of the files cannot be downloaded but the internet marketing gurus will always tell you that it’s an easy download.o 58 percent of them alleged that they are becoming very much afraid of the word, “FREE” because most of such materials, according to them, offered by the marketers are simply trash.o 70 percent of them alleged that they are tired of sending mails to internet marketers because all they receive in response to their mails is “mail failure delivery”.o 68 percent of the people alleged that the internet marketers are as good as dirty politicians, full of empty promises. They promise you many good things but all you can see is next to nothing.o 72 percent of the people alleged that they don’t even know who the marketers are on one on basis and so are not in any way confident that the marketers will deliver within specified time limits.o 85 percent of them alleged that the internet marketers are just selfish individuals who are simply looking for whom they will exploit or take advantage of in order to satisfy their selfish ends.o 90 percent of the people alleged that the internet marketers are simply like some preachers that do not practise what they preach but they want others to practise it.

Millions of people go online. New websites are born everyday, but only a few sites like Amazon, eBay, Twitter, and Facebook are so known, you just have to wonder how they came to be so popular. They are like “stars” in cyberspace skies. They are unbeaten, untouched – practically growing and improving everyday.Taking a star business online into account, like Twitter, they provide something new and effective for the general public. Who would have thought that posting a one hundred fourteen (114) characters could be a fun thing to do? Who would have thought that “tweeting” every minute or so, regardless if they are senseless or not, would actually mean something to the poster and its readers? It’s new, it’s hip and it’s fun to do.Oh wait, you think Twitter is not an online business? Not so. Special platforms are already available to inject text link ads among twitter posts. Whenever a reader clicks on a text link ad, the twitter account owner will get a commission from it. Many other social networks earn through advertising or pay per click methods within account profiles. Take Facebook as an example. No matter which part of Facebook you get into, there are always ads displayed at the side for Facebook users to click on.So what other things could make an online business popular?An online business has to be simple and easy to navigate into. Easy interaction is a must. The purpose of the Internet is to find things fast and easy. If a user didn’t find the information he needed on your site, he will move on to the next site he finds via search engine search.A star business online has to keep up with the latest trends in technology. Social networking, bookmarking, constant site updates is a must. Sharing information is the current trend.Good aesthetics is indeed important but not to the extent it will make the texts on a page unreadable. A certain balance between texts and images must be exercised to make all elements flow smoothly. If the skill of a designer is needed to make this happen, then go hire one.Undoubtedly, content is king. Regardless of how visually breathtaking a website is, content is the number one factor a user goes online. Quality content is needed to make a website noticeable not only to the user but also for the search engine. Once a website goes to the top ranks of search engine results, this is a big plus for the traffic that could go to the website.Good customer support is important. Nothing pisses a user more but an unanswered inquiry about a dilemma related to the site. Worse scenario is if the customer posts a negative testimonial online and goes viral.Like any offline business, a star business online needs to stick to a familiar rule, which is “The Customer is Always Right.” An online customer’s needs, comfort and satisfaction is the most important factor for an online business to work. The rewards for good customer support can be great in the long run with glowing testimonials and word of mouth.